Culture, proximity to the past and future, and self-continuity

The present research explores how culture influences individuals’ psychological proximity to the past and future, which may predict differences in perceived self-continuity across time. In Studies 1 and 2, we hypothesized and found that Chinese participants saw the past and future as more connected and subjectively closer to the present compared to Euro-Canadians. Following this, we expected and found in Studies 3 and 4 that Chinese participants perceived greater self-continuity over time than Euro-Canadians. Additionally, perceived closeness to the past mediated the effect of culture on past-present self-continuity, which subsequently predicted present-future self-continuity. Study 5 further documented a causal effect of perceived distance to the past on self-continuity. These results suggest that cultural differences in temporal attention to the past and future play a pivotal role in people’s sense of self-continuity across time. This has important implications for temporal focalism, intertemporal discounting, and social interactions between Chinese and Euro-Canadians.