普通食品类抖音直播带货违法监测预警数据

对采集的抖音平台带货品类为普通食品类的达人直播视频内容进行转译分析，对达人口播语言内容进行处理、分析，根据达人在直播过程中对预先设置的违规敏感词（比如：增强免疫力，降血脂，降血糖，抗氧化，改善记忆，缓解视疲劳，促进排铅，清咽，辅助降血压，改善睡眠，促进泌乳，缓解体力疲劳，提高缺氧耐受力，抗辐射，减肥等）违反的次数和频率，依据触发条件规则提出警告或处理。为诸暨市市场监督局管理区域内规范企业抖音直播行为，提供数据支持。将采集完成的直播视频进行进行预处理，第一步：基于原始视频文件，以最大10分钟单位对原始视频进行切片。第二步：对于已完成的切片视频，进行视频内容转语音操作。第三步：对于已完成视频转语音操作的切片，进行语音转文本操作。第四步：使用OCR技术对原始视频中抓取的图片进行文字提取操作。第五步：将所得到的文字内容与违法预警关键词库进行匹配。最终运用多标准决策分析模型，对主播在直播过程中出现的违规语句进行分析计算，得出违法预警值和是否预警判断。
违法预警值=（违法预警单关键词命中次数*0.25）+（违法预警组合关键词命中次数* 0.3）+（图片识别命中预警组合关键词个数*0.35）+（直播间近一个月历史违规记录数*0.1）
通过公式计算出最终违法预警值，违法预警值 ≤1 时，不触发预警提示，违法预警值 ＞1 时触发违法预警提示。

This dataset conducts transcription and analysis on the collected live stream videos of influencers promoting regular food products on the Douyin platform, and processes and analyzes the spoken content of the influencers. Based on the frequency and number of violations of pre-set prohibited sensitive terms (such as enhance immunity, lower blood lipid, lower blood glucose, anti-oxidation, improve memory, relieve eye fatigue, promote lead excretion, soothe throat, assist in lowering blood pressure, improve sleep, promote lactation, relieve physical fatigue, improve hypoxia tolerance, anti-radiation, weight loss, etc.) by the influencers during the live broadcast, warnings or corresponding treatments will be issued in accordance with the trigger condition rules. This dataset provides data support for the Zhuji Municipal Market Supervision Administration to standardize the live streaming behaviors of enterprises within its jurisdiction on the Douyin platform.

The collected live stream videos undergo the following preprocessing steps:
Step 1: Slice the original video files into segments with a maximum duration of 10 minutes each.
Step 2: Convert the content of the sliced videos into audio.
Step 3: Convert the audio from the processed sliced videos into text.
Step 4: Extract text from images captured from the original videos using OCR technology.
Step 5: Match the obtained text content against the violation warning keyword database.

Finally, a multi-criteria decision analysis model is used to analyze and calculate the violation statements made by the streamer during the live broadcast, and derive the violation warning value and the judgment of whether to trigger a warning.

The calculation formula for the Violation Warning Value is as follows:
Violation Warning Value = (Number of hits for single violation warning keyword * 0.25) + (Number of hits for combined violation warning keywords * 0.3) + (Number of combined warning keywords identified via image recognition * 0.35) + (Number of historical violation records of the live stream room in the past month * 0.1)

The final Violation Warning Value is calculated using the above formula. No warning prompt will be triggered when the Violation Warning Value ≤ 1, and a violation warning prompt will be triggered when the Violation Warning Value > 1.

原始信息汇总

数据集概述

描述

浙江省数据知识产权登记平台是浙江知识产权研究与服务中心推出的区块链数据知识产权登记系统，可用于数据知识产权登记、知识产权证书申请、原创作品登记确权、维权服务申请、维权证据出具、知识产权转让等场景，从登记、确权、维权、交易等多维度为创作者的知识产权保驾护航。

关键词

• 区块链
• 知识产权
• 数据存证
• 知识产权存证
• 知识产权研究与服务中心
• 数据知识产权登记
• 浙江省数据知识产权登记平台