Acxiom Data Enrichment

## <br/>OVERVIEW

Acxiom’s Data Enrichment application enables append of Acxiom’s third-party data attributes to your first-party data with zero PII sharing. With the application’s zero-PII sharing architecture, your personally identifiable information (PII) never leaves your Snowflake account. Using Acxiom’s Real ID, identifiers are securely generated within your Snowflake instance—enabling privacy-first enrichment without data movement or exposure.

Whether you’re driving analytics, persona development, modeling, audience creation, or real-time personalization, Acxiom’s third-party data helps you:

- Improve campaign performance
- Deepen customer insight
- Enhance experiences across digital, in-home, and in-person touchpoints

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## ONE APP, TWO WAYS

You can access our data enrichment offering in two ways:

- **PACKAGED:** Select one of the preset packages of data attributes and complete our self-serve onboarding. You will have access to data within 2 business days. **Use the trial functionality to get your first 1,000 records enriched free of charge** or click "Get Started" below to license one of the packages and pay via Snowflake. Consult the user guide in the sidebar for detailed pricing.

- **CUSTOM:** Select “custom plan” below to have a sales associate reach out to you and help you define the data license to fit your needs. This custom solution delivers a fully tailored data enrichment experience directly within your Snowflake environment. Choose from more than 10,000 U.S. consumer attributes to enhance your first-party data with precision and flexibility.

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## PACKAGED DATA ENRICHMENT OPTIONS

Our preset data packages contain data attributes including:

**Demographics**: Elements pertaining to demographics (ex: age, gender, occupation), household characteristics (ex: household size, number/age of children), and financials (ex: income ranges, net worth, economic stability).

**Economic Assessment**: ZIP + 4® level attributes to show capacity to pay, financial activity, and potential financial stress to provide a more complete picture of a household’s financial situation.

**Segmentation**: Personicx, Acxiom’s proprietary consumer segmentation system, allows you to better know—and anticipate—your customers’ demographics and buying behaviors, conduct market analysis, plan customer acquisition strategies, and create cross-sell/upsell and retention campaigns that are truly targeted, personalized and powerful.

**Industry Bundles**: Acxiom‘s market-leading behavioral indicators based on known, actionable information and tied to shopping intent, attitudinal data, media behavior, etc., accurately predict brand affinity and preferences, in-market interests and timing, and media viewing habits. These indicators are available for the following industries:

- Auto
- Financial Services
- Healthcare
- Insurance
- Investment
- Media
- Retail
- Political
- Technology
- Travel & Entertainment

Please reference the Data Dictionary and User Guide for more details during set up.

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原始信息汇总

Acxiom Data Enrichment - Custom 数据集概述

数据集名称

Acxiom Data Enrichment - Custom

提供商

Acxiom

概述

这是一个定制的数据增强解决方案，基于Acxiom的标准数据增强原生应用构建，可在您的Snowflake环境中提供完全定制化的数据增强体验。该解决方案允许您从超过10,000个美国消费者和商业属性中进行选择，以精确且灵活地增强您的第一方数据。

核心特性

• 数据属性：提供超过10,000个美国消费者和商业属性。
• 隐私架构：采用零PII共享架构，您的个人可识别信息（PII）不会离开您的Snowflake账户。使用Acxiom的Real ID，标识符在您的Snowflake实例内安全生成，实现隐私优先的增强，无需数据移动或暴露。
• 应用场景：适用于分析、用户画像开发、建模、受众创建或实时个性化。Acxiom的第三方数据可帮助您：
  • 提高营销活动绩效
  • 深化客户洞察
  • 增强跨数字、家庭内和面对面接触点的体验

访问方式

需请求访问权限以联系销售团队，并根据您的特定需求设计定制增强解决方案。您还将获得AI驱动的数据探索代理的访问权限，以便轻松浏览和评估Acxiom的10,000多个数据属性。

注意：此列表不提供对应用程序的即时访问。若要在自助服务环境中探索Acxiom的数据增强功能，请尝试Acxiom Data Enrichment - Standard列表，并免费获得前1,000条记录增强。

业务需求

• 360度客户视图：Acxiom InfoBase®允许品牌识别其第一方数据可能缺失的已知客户要素。
• 受众细分：InfoBase使品牌能够围绕基于已知客户兴趣和特征细分的受众来构建营销活动。
• 市场分析：InfoBase使品牌能够创建高级测量和分析，以更深入地了解营销绩效。
• 个性化客户体验：通过InfoBase，品牌可以围绕已知的客户兴趣和特征构建个性化营销活动。

安全特性

• 原生应用框架安全设计
• 安全审查已完成：此应用经过了Snowflake安全审查。
• 基于角色的访问控制：您的数据受Snowflake基于角色的访问控制保护。
• 敏感数据保护：此应用需要共享一些事件。Snowflake允许您在共享给提供商之前审查和审计事件及日志。
• 安装后建议权限：安装应用后，提供商建议根据需要授予以下权限：
  • 账户级别权限
  • 对象权限
  • 连接
  • 应用事件

分类

360度客户视图、受众细分、人口统计、市场分析、营销、个性化客户体验。

联系方式

• 销售：[e-mail]
• 支持：https://www.acxiom.com/about-us/contact-us/?utm_source=snowflake-marketplace&utm_medium=referral&utm_campaign=na-us-partner-snowflake

地理覆盖范围

美国（所有州）及另外51个地区（按地址）。

云区域可用性

AWS

• US East (N. Virginia)
• US East (Ohio)
• US West (Oregon)

Azure

• Central US (Iowa)
• 另外5个区域

法律条款

定制条款。

关于Acxiom

Acxiom®致力于让数据发挥作用，为世界领先的品牌和代理商解决复杂挑战。作为Interpublic Group of Companies, Inc. (IPG)互联数据和技术基础，Acxiom统一、连接和准备数据，用于AI驱动的营销和决策，最大化技术投资。作为数据道德和治理的领导者，Acxiom以为全球客户提供服务时采取隐私优先的方法，在美国、英国、德国、中国、波兰和墨西哥设有办事处。