MBI Sociodemographic Data for Portugal Postcode Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Portugal at the 4-digit postcode level includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Portugal Postcode Level

概述

• 提供商: Michael Bauer International GmbH
• 试用: 免费试用
• 数据更新频率: 每年
• 时间覆盖范围: 2024年1月1日至2024年12月31日
• 地理覆盖范围: 葡萄牙（按邮政编码）

数据集内容

• 变量包括:
  • 人口
  • 性别
  • 年龄结构（15岁年龄组）
  • 家庭数据

商业需求

• 市场分析: 发现未开发的市场潜力，基于人口特征精确量化区域销售机会。
• 需求预测: 利用人口趋势设定数据驱动的销售和绩效目标。
• 位置规划: 通过评估目标区域的社会人口构成，制定有效的扩展策略。
• 360度客户视图: 结合社会人口学洞察和客户数据，全面了解客户需求和行为。
• 位置数据丰富: 用详细的人口和家庭属性丰富地理数据集。

数据字典

• 表名: MBI_MARKETDATA_2024_PT_POSTCODES4_SOCIO
• 列名:
  • CTRYCODE (Varchar)
  • POSTCODE (Varchar)
  • NAME (Varchar)
  • P_T (Number)
  • P_PRM (Number)
  • HH_T (Number)
  • HH_SIZE (Number)
  • MALE (Number)
  • FEMALE (Number)
  • AGE_T0014 (Number)
  • AGE_M0014 (Number)
  • AGE_F0014 (Number)
  • AGE_T1529 (Number)
  • AGE_M1529 (Number)
  • AGE_F1529 (Number)
  • AGE_T3044 (Number)
  • AGE_M3044 (Number)
  • AGE_F3044 (Number)
  • AGE_T4559 (Number)
  • AGE_M4559 (Number)
  • AGE_F4559 (Number)
  • AGE_T60PL (Number)
  • AGE_M60PL (Number)
  • AGE_F60PL (Number)

使用示例

• 查询示例: sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_PT_POSTCODES4_SOCIO";

其他相关数据集

• MBI Sociodemographic Data Montenegro Postcode Level
• MBI Purchasing Power Data for Poland Postcode Level
• MBI Sociodemographic Data Bulgaria Postcode Level
• MBI Sociodemographic-Bundle Basic for Latvia at Postcode Level
• MBI Sociodemographic Data for France Postcode Level
• MBI Sociodemographic-Bundle Basic for Lithuania at Postcode Level

联系方式

• 销售: [e-mail]
• 支持: [e-mail]

云区域可用性

• AWS:
  • Africa (Cape Town)
  • Asia Pacific (Jakarta)
  • Asia Pacific (Mumbai)
  • Asia Pacific (Osaka)
  • 45 More