Spending on sponsorships worldwide by region 2009-2018

This graph depicts the total volume of sponsorship spending worldwide by region from 2009 to 2018. In 2017, a total of 16.7 billion U.S. dollars was spent on sponsorship in Europe. Global sponsorship spending - additional information Global sponsorship is a huge market and is still growing at a steady rate. This can be seen by the total revenue from sports sponsorship in North America since 2006. The sports sector is expected to continue to dominate the North American sponsorship market in 2018 with projected spend of 17.61 billion U.S. dollars. Sponsorship continues to be concentrated on more prestigious and profitable companies while the increases in funding directed at smaller rightsholders are estimated to stay below two percent in most cases. This is because sponsors look to create partnerships with well-established properties that can create incremental value for both parties through efforts such as developing content and creating new products. Yet corporate interest in other marketing alternatives, such as digital media, means that the rate of increase in sponsorship spending has slowed. Investment from North American companies is projected to rise by just over one billion U.S. dollars from 2017 to 2018.

此图表展示了2009年至2018年全球各地区赞助支出总额。2017年，欧洲的赞助支出总额达到167亿美元。关于全球赞助支出——附加信息，全球赞助市场庞大且仍在稳步增长。自2006年以来，北美体育赞助的总收入便是这一增长态势的明证。预计到2018年，体育行业将继续主导北美赞助市场，预计支出将达到176.1亿美元。赞助支出持续集中在更具声望和盈利能力的公司，而针对较小权利持有者的资金增加预计在大多数情况下将保持在百分之二以下。这是因为赞助商寻求与已建立的品牌建立伙伴关系，通过开发内容和创造新产品等努力为双方创造增量价值。然而，企业对其他营销替代方案，如数字媒体的兴趣意味着赞助支出增长的速度已经放缓。预计北美公司的投资将从2017年的10亿美元增长至2018年的11亿美元以上。