OPPORTUNITIES AND PROSPECTS OF UTILIZING MANAGERIAL COMPETENCIES TO IMPROVE THE EFFICIENCY OF ENTREPRENEURIAL ENTERPRISES

This article examines the role of managerial competencies in enhancing the efficiency of entrepreneurial enterprises. Based on scientifically grounded sources and empirical research, the study analyzes the impact of leadership skills, decision-making abilities, and strategic thinking on enterprise performance. The research also explores modern approaches to human resource management and their application in improving organizational productivity. The findings highlight that the effective utilization of managerial potential significantly contributes to sustainable business development, innovation, and competitiveness in the market environment.