Variables_of_Twitters_ brand_activity_influence_spreading_behavior
收藏Mendeley Data2024-01-31 更新2024-06-26 收录
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资源简介：
Data The data shared shed light on the factors that mediate between brands and audiences in their relationships within a social media platform answering the two research questions presented on the article: RQ1: What are the constructs that represent audience spreading behavior of branded content within an online brand community? RQ2: Using brand controlled variables, what are the key indicators that predict the spreading behavior of branded content within an online brand community?
创建时间：
2024-01-31
