Perceptions of SVOD users on household streaming costs in the U.S. 2019 to 2023

A survey from 2023 conducted in the United States revealed that only five percent of SVOD users were willing to increase their spending on streaming services compared to their current expenses. This was a significant shift from 2019 when 24 percent of consumers were open to higher expenditures. Conversely, in 2023, 35 percent of users believed that they spent too much on SVOD platforms and considered ways to reduce these costs.

一项于2023年进行的美国市场调查表明，仅有百分之五的订阅视频点播服务（SVOD）用户愿意将他们的流媒体服务支出提升至当前水平之上。这一数据与2019年的情况形成了鲜明对比，当年有百分之二十四的消费者表示愿意增加支出。然而，在2023年，高达百分之三十五的用户认为他们在SVOD平台上花费过多，并正在寻求降低这些开支的方法。