Eye tracking data about six adverts that promote breast cancer screening

30 women from Greece viewed 6 advertisements that promote breast cancer screening. These are manipulated adverts that were designed by an advertising agencey under the guidance of the research team. The eye tracking experiment took place from November 2024 until January 2025 and each participant was invited at the premices of the Department of Business Administration at NKUA. Tobii Nano eye tracker was used for the experiment. Each advert was viewed for 5 seconds as this is the average time spent on seeing adverts. Participants are between the ages of 40 to 60 and the only demographic data that is captured is education level and houselhold.
This project is carried out within the framework of the National Recovery and Resilience Plan Greece 2.0,
funded by the European Union – NextGenerationEU (Implementation body: HFRI). Project code: 15596.