I Don't Smoke Cigarettes I Don't Smoke Cigarettes

Contributor(s): The World Health Organization American Cancer Society The History of Medicine Division. Prints and Photographs Collection Publication: American Cancer Society, 1968 Language(s): English Format: Still image Subject(s): Smoking Cessation Smoking Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: The American Cancer Society used this poster as part of a 1968 campaign emphasizing positive approaches to discouraging young people from smoking. Featuring Olympic figure skating champion Peggy Fleming, the poster is an early example of a strategy used by voluntary health organizations to promote smoking cessation by countering the conventional portrayal of tobacco users in the entertainment industry. Taking a role modeling approach, the message from Fleming is not "stop smoking" but rather "I don't smoke cigarettes." This is significant because the photograph is designed to showcase Fleming's youth, athleticism, and attractiveness (along with an arguably risque camera angle and pose). The poster is designed to offer the viewer a positive message from a heroic spokesperson for non-smoking.. NOTE: Original is slightly blurry. Copyright: This item may be under copyright protection; contact the copyright owner for permission before re-use. Extent: 1 pages NLM Unique ID: 101584655X68 (See in Profiles in Science) Profiles in Science ID: VCBBFN Permanent Link: http://resource.nlm.nih.gov/101584655X68 Archival Collection: Visual Culture and Health Posters (Profiles in Science)