ThinkCX | Digital Advertising Audiences for North American Telecoms (200M Devices)

If you were to run a carrier or broadband campaign today on the Google or Facebook ad networks, and wanted to target users of a certain carrier or a certain broadband service provider, you would be surprised by the number of errors those networks produce when identifying users' current service provider. We've seen service provider identification error rates that range from 19% to 89% on Google and Facebook. Impressions are costly on those ad platforms...now imagine that you are wasting 20% of more of your impressions on the wrong group of users!! ThinkCX has developed a very large device graph of 200 million NA smartphones that regularly connect to mobile networks and residential internet networks, all meticulously mapped back to mobile ad ids and other attributes that can be used as targeting filters. Our ability to accurately identify both device and network is partially the result of years of experience in machine learning algorithms and the nuances of digital device data, but just as importantly, the result of our ability to clean and structure incredibly large volumes of raw and dirty data. We've done all the necessary front-end filtering and scrubbing, so that you can be confident that our data is as free as possible of fraud, inactive users, and misidentified devices. One of the most beneficial elements of our data is that we have tracked these uses over a period of 5 years, following them through device upgrades and changes in both cellular and home internet networks. Because we have this longitudinal view of the user, we have insights into their previous switching activities, and can make inferences about future switching activities. This enables us to make basic propensity to switch determinations on a user by user basis, which in turn gives you access to some unique targeting tactics, such as reaching out to the most likely to switch users of your specific competitors. You can have your custom ThinkCX telecom segments sent to you directly for manual upload into your programmatic ad platform, or we can use our network of distribution partners to send your audiences to your activation destination. Some of our advertising clients even license our entire database on a subscription basis so that they have always-on access and can create segments themselves on an as-needed basis. In short, ThinkCX helps telecoms reach very specific groups of carrier and home internet subscribers on digital ad platforms. Our 5-year historical lookback window give us a unique longitudinal view of devices and the people who use them, enabling our clients to target by past and future switching behaviors. We offer accuracy, relevancy, and scale, and can send your audiences down multiple different paths to activation.