Revenue from FMCG products in online trade in Germany 2010-2023

In 2023, German online retailers generated sales of around 11.3 billion euros with goods from the FMCG segment (the FMCG segment includes food, beverages, drugstore and tobacco products). This was an increase compared to the previous year and a continuation of the upwards trend in online retail sales. Online retail sales have especially increased after 2020 due to the coronavirus crisis.

于2023年，德国在线零售商通过快消品（FMCG）领域（快消品领域包括食品、饮料、药店及烟草制品）的商品销售总额约为113亿欧元。相较于上年，这一数据呈现出增长态势，并延续了在线零售销售的上行趋势。得益于2020年新冠疫情的影响，自那时起，在线零售销售尤其是得到了显著增长。