Kijk- en luisteronderzoek, 1971

Continuous monitoring of audio- and television audience. Tv exposure and evaluation of programs / basic questionnaire contains information on characteristics of tv-set and viewing behaviour / program preferences / exposure to radio / leisure and cultural behaviour / political interest and knowledge / reading of daily newspapers / preferences for broadcasting corporations / sense of political efficacy / anomy / opinion leadership / detailed data on occupation / social integration. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure/ organizational membership

对音频和电视受众的持续监测。电视节目曝光与评估问卷包含有关电视机特性、收视行为、节目偏好、收听广播、休闲与文化行为、政治兴趣与知识、日常报纸阅读、对广播公司偏好、政治效能感、越轨、意见领导力以及职业的详细数据。背景变量：基本特征、居住地、家庭特性、职业、就业、收入、资本资产、教育、社会阶层、政治、宗教、耐用品消费、读者群体、大众媒体和'文化'曝光、组织成员资格。