Lenovo brand profile in the United States 2022

How high is the brand awareness of Lenovo in the United States?When it comes to consumer electronics online shop users, brand awareness of Lenovo is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Lenovo in the United States?In total, 16% of U.S. consumer electronics online shop users say they like Lenovo. However, in actuality, among the 59% of U.S. respondents who know Lenovo, 27% of people like the brand.What is the usage share of Lenovo in the United States?All in all, 8% of consumer electronics online shop users in the United States use Lenovo. That means, of the 59% who know the brand, 14% use them.How loyal are the customers of Lenovo?Around 5% of consumer electronics online shop users in the United States say they are likely to use Lenovo again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.What's the buzz around Lenovo in the United States?In July 2022, about 8% of U.S. consumer electronics online shop users had heard about Lenovo in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Lenovo in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在美国，联想的品牌知名度究竟如何？对于消费电子在线商店的用户而言，联想的品牌知名度在美国达到了59%。此次调查采用了辅助品牌识别的概念，向受访者展示了品牌的标志以及文字名称。联想在美国的受欢迎程度如何？总体而言，16%的美国消费电子在线商店用户表示他们喜欢联想。然而，实际上，在知晓联想的59%的美国受访者中，有27%的人表示喜欢这个品牌。联想在美国的使用份额是多少？总的来说，8%的美国消费电子在线商店用户使用联想。这意味着，在知晓该品牌的59%中，有14%的人正在使用它们。联想的客户忠诚度如何？大约5%的美国消费电子在线商店用户表示他们可能会再次使用联想。将此与品牌的8%的使用份额相比较，这意味着62%的客户对品牌表现出忠诚。围绕联想在美国的舆论声量如何？截至2022年7月，大约8%的美国消费电子在线商店用户在过去三个月内通过媒体、社交媒体或广告听说过联想。在这59%知晓该品牌的受访者中，这占14%，意味着在调查进行时，美国围绕联想的舆论声量并不大。如果您想比较品牌，可以通过选择的调查项目进行深入挖掘，按总在线人口或特定品牌的用户进行筛选，或针对您定制的目标群体进行深入分析，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。