Preferred purchase channels for functional beverages in Malaysia 2019, by age

According to a survey conducted by Rakuten Insight, 67 percent of Malaysian respondents aged 55 years and above said that they usually bought functional beverages from supermarkets. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

根据Rakuten Insight进行的一项调查，67%的年龄在55岁及以上的马来西亚受访者表示，他们通常会在超市购买功能性饮料。随着越来越多的消费者日益关注健康，声称具有诸多附加健康益处的非酒精饮料在饮料市场中正逐渐占据一席之地。