SMS New Mover Masterfile (sample)

This file includes a small sample of 3,000 records of simulated data that imitate actual data from The SMS New Mover Masterfile.

The SMS New Mover Masterfile tracks 15.4 million movers in the USA each year, representing approximately $170 billion in annual consumer spending. This data set includes homeowners and other demographic information such as income, ethnicity, household size, and more. Armed with this data, you’ll be able to identify trends that impact your business and capitalize on them meaningfully.

This sample file includes a subset of new movers including move week, home value, homeowners, dwelling type and previous address.

List of Data Fields:
- Consumer Name
- New Address
- Previous Address
- Move Week
- Home Purchase Amount
- Home Value
- Homeowner
- Dwelling Type
- Age
- Gender
- Presence of Children
- Ethnicity
- Income

搜集汇总

背景与挑战

背景概述

该数据集为美国搬迁人群模拟数据样本（3000条记录），包含房产信息、人口统计特征及消费能力等字段，可分析年消费达1700亿美元的搬迁人群行为趋势。样本涵盖搬迁时间、房产价值、住宅类型及人口属性等关键维度。