Why Do Retail Investors Pick Green Investments? A Lab-in-the-Field Experiment With Crowdfunders, 2021

The files contain all raw data and Stata codes to reproduce the findings of the following published paper: Siemroth & Hornuf (2023): "Why Do Retail Investors Pick Green Investments? A Lab-in-the-Field Experiment with Crowdfunders", Journal of Economic Behavior & Organization, 209, 74-90. 399 investors participated in a decision experiment to choose between higher returns or more positive environmental impact (via a donation to carbon offsetting or to Greenpeace), or to choose between higher returns and more positive social impact (via a donation to the Red Cross). We link this experimental data to the investors field investments and explain whether their propensity to invest in green projects can be explained by (i) return expectations of green projects, (ii) how important positive environmental impact is to them, (iii) how important positive social impact is to them. The data also includes demographic data such as age and information on financial and economic background, as well as other survey answers.