Consumer Behavior United States

<p>The Global Audience Segments dataset categorizes people in United States based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.</p>

<p>This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse American and global audiences with various interests and demographic profiles.</p>

<h3 style="font-size:1.4em;">What are Spotzi Audience Segments?</h3>
<p>Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts &amp; Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto &amp; Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.</p>

<p>Spotzi's Global Audience Segments are available in the following countries*:</p>
<ul>
<li>North America: USA, Canada</li>
<li>Europe: UK, The Netherlands, Belgium, France, Germany, Switzerland</li>
<li>Oceania: Australia</li>
<li>Africa: South Africa</li>
</ul>

<p style="font-size:0.8em;">*Available segments may vary by country.</p>

<h3 style="font-size:1.4em;">Which audience segments are available?</h3>
<p>Please check below for a list of all available Audience Segments by category.</p>

<ul class="faq-list">
<li class="faq-list-item">
<button class="faq-question">
Arts &amp; Entertainment<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Bookworms</li>
<li>Cinephiles</li>
<li>Music Lovers</li>
<li>Video/Photography Enthusiasts</li>
<li>Arts &amp; Crafters</li>
<li>Theatergoers</li>
<li>Live Music Lovers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Auto &amp; Boating<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Automotive Shoppers</li>
<li>Boaters &amp; Sailors</li>
<li>Boating Shoppers</li>
<li>Gas Station Visitors</li>
<li>Auto-parts Shoppers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Business<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Business Professionals</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Education<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Post-Secondary Attendants</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Environment<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Keeping it Green</li>
<li>Nature Lovers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Family Status<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>New Parents</li>
<li>Pet Parents</li>
<li>Cat Lovers</li>
<li>Dog Lovers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Fashion<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Designer Brand Lovers</li>
<li>Upscale Fashionistas</li>
<li>Jewelry Lovers</li>
<li>Shoes Shopaholics</li>
<li>Hair &amp; Makeup Artists</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Financial Services<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Planning for Retirement</li>
<li>Mobile Bankers</li>
<li>Active Investors</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Food &amp; Restaurants<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Total Foodies</li>
<li>Home Cooks</li>
<li>Restaurant Enthusiasts</li>
<li>Fast Food Lovers</li>
<li>Fine Diners</li>
<li>Coffee Lovers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Gaming<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Casual Gamers</li>
<li>Serious Gamers</li>
<li>eSports Fanatics</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Health &amp; Fitness<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Gym Goers</li>
<li>Ski Resort Visitors</li>
<li>Surfers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Home &amp; Garden<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Home Improvers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Sports &amp; Recreation<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Sports Fans</li>
<li>American Football Fans</li>
<li>Baseball Fans</li>
<li>Basketball Fans</li>
<li>College Sports Fans</li>
<li>College Football Fans</li>
<li>College Basketball Fans</li>
<li>Outdoor Sports Enthusiasts</li>
<li>Camping Enthusiasts</li>
<li>Extreme Sports Enthusiasts</li>
<li>Fishing Enthusiasts</li>
<li>Golfing Enthusiasts</li>
<li>Hunting Enthusiasts</li>
<li>Hockey Fans</li>
<li>Fantasy Sports Players</li>
<li>Australian Football Fans</li>
<li>Cricket Fans</li>
<li>Rugby Fans Soccer Fans</li>
<li>UFC Fans</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Technology<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Tech Enthusiasts</li>
<li>Home Automation Enthusiasts</li>
<li>Tech Shoppers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Lifestyle<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Life of Luxury</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Marital Status<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Singles</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Real Estate<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Movers &amp; Sellers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Retail<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Department Store Shoppers Flower Fanciers</li>
<li>Office Supply Shoppers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Travel<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Business Travelers</li>
<li>World Travelers</li>
<li>Commuters</li>
<li>Car Renters</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Video Streaming<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>TV Watchers</li>
</ul>
</div>
</li>

<li class="faq-list-item">
<button class="faq-question">Pharmaceutical<span class="faq-icon"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 0 24 24" width="24"><path d="M0 0h24v24H0z" fill="none"></path><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path></svg></span></button>

<div class="faq-answer">
<ul>
<li>Pharma Shoppers</li>
</ul>
</div>
</li>
</ul>

<p>全球受众细分数据集根据美国居民前往相关商店、企业或其他兴趣点的行为，对人群进行分类，从而揭示受众的媒体习惯、爱好和消费行为。</p><p>该数据集是营销人员和研究人员了解并触及具有各种兴趣和人口统计特征的美国及全球受众的有价值工具。</p><h3 style="font-size:1.4em;">Spotzi受众细分是什么？</h3><p>Spotzi的全球受众细分包括22个细分类别，将受众划分为83个独特的细分市场。例如，艺术与娱乐类别包括图书爱好者、电影迷和音乐爱好者的档案。汽车与航海类别包括航海者和船员的细分市场，而家庭状况类别涵盖了新父母和喜爱猫狗的人。</p><p>Spotzi的全球受众细分可在以下国家提供*：</p><ul><li>北美：美国、加拿大</li><li>欧洲：英国、荷兰、比利时、法国、德国、瑞士</li><li>大洋洲：澳大利亚</li><li>非洲：南非</li></ul><p style="font-size:0.8em;">*不同国家的可用细分市场可能有所不同。</p><h3 style="font-size:1.4em;">哪些受众细分市场可用？</h3><p>请查看以下按类别提供的所有可用受众细分市场列表。</p>