eCommerce Benchmark KPIs: Grocery in the U.S.

In 2023, next to an add-to-cart rate of 17.4%, a cart abandonment rate of 65.4%, and a conversion rate of 6%, the eCommerce Benchmark KPIs for Grocery in the U.S. also consist of an AOV of US$110.2, a discount rate of 12.1%, and a return rate of 7.7%.

于2023年，美国电子商务杂货类目之基准关键绩效指标（KPIs）亦包含以下数据：购物车添加率为17.4%，购物车放弃率为65.4%，转化率为6%，平均订单价值（AOV）为110.2美元，折扣率为12.1%，退货率为7.7%。