Radio ad spend growth in China 2023, by top brand

In 2023, Tiancao, the largest brand in China in terms of radio ad spending, spent around 2.1 percent less on radio advertising compared to the previous year. China Mobile, the nationwide telecommunication service provider who ranked sixth in the previous year, ranked third with around 3.7 percent less radio ad spending in 2022.

在2023年，天创，中国无线电广告投入规模最大的品牌，相较于上一年度，其在无线电广告上的投入减少了约2.1%。中国移动，作为全国性的电信服务提供商，在上一年度排名第六，而在2022年，其无线电广告投入减少了约3.7%，排名上升至第三。