Data on menu quality

This study examined the effect of menu quality in the foodservice industry on customer satisfaction and purchase intentions, and clarified the role that menu reputation plays in the relationship between menu quality and purchase intentions. The findings revealed that high-quality menus with good taste, variety, and price satisfaction positively influence customer satisfaction, which in turn increases the customers' purchase intentions. Additionally, menu variety was found to have a significant moderating effect on the relationship between menu reputation and purchase intentions. This implies that restaurants offering diverse and tasty options can achieve high customer satisfaction, which enhances menu reputation and fosters customer loyalty. The study highlights the importance for restaurants to improve menu quality, especially variety, as it not only contributes to customer satisfaction but also positively affects purchase intentions and restaurant reputation. However, the results may be specific to certain areas or establishments, suggesting the need for further research with a broader dataset.本研究探讨了餐饮服务业中菜单质量对顾客满意度与购买意向的影响，并厘清了菜单声誉在菜单质量与购买意向关联中的调节效应。研究结果显示，兼具良好口味、丰富品类与价格适配满意度的高质量菜单，可对顾客满意度产生正向影响，进而提升顾客的购买意向。此外，研究发现菜单品类多样性对菜单声誉与购买意向之间的关联具有显著的调节效应。这意味着，提供多样化且美味菜品的餐饮门店可获得较高的顾客满意度，此举既能强化菜单声誉，也能培育顾客忠诚度。本研究强调，餐饮门店提升菜单质量尤为关键，尤其是优化品类多样性——这不仅有助于提升顾客满意度，还能正向影响购买意向与餐饮品牌声誉。不过，本研究结果或仅适用于特定区域或经营场所，这提示后续需借助覆盖范围更广的数据集展开进一步研究。