Top consumer preferences for digital audio ads in the U.S. 2023

During a survey among digital audio listeners in the United States in June 2023, around 39 percent of respondents said they were willing to hear some ads in order to avoid paying a subscription fee. This was followed by 36 percent of respondents saying they would rather pay a subscription fee than consume ads on digital audio platforms.

在2023年6月对美国数字音频听众进行的一项调查中，约39%的受访者表示，为了免除订阅费用，他们愿意收听一些广告。紧随其后的是36%的受访者表示，他们宁愿支付订阅费用，也不愿在数字音频平台上观看广告。