National Electronic Media Use Survey, 1996 [Canada]

In March 1996, Statistics Canada conducted the National Electronic Media Use Survey (NEMUS) on behalf of the Canadian Broadcasting Corporation (CBC). The survey was a random-digit dialing survey which interviewed approximately 2,000 Canadians, 18 years of age and older, to evaluate their television viewing, radio listening and Internet use habits. Telephone numbers were selected randomly by computer from all possible telephone numbers in the provinces of Canada. Selection of sample took into consideration linguistics (English and French language), size of population by province as well as differences associated with unique large Census Metropolitan Areas such as Montreal and Toronto. The lowest level of geography provided on the file is Canada excluding the Northwest Territories and the Yukon.