E-retailers: e-commerce sales in India 2017

Amazon India recorded the highest sales at 561 million U.S. dollars compared its e-tailing counterparts in 2017. Home brand Flipkart came in at a close second with about 554 million dollars during the same time.   Amazon versus Flipkart   Bangalore based e-commerce company Flipkart was established in 2007. Initially offering book sales, it has expanded, like its American competitor, to include electronics, consumer goods, and lifestyle products. Having held nearly 40 percent of the e-tail market in fiscal year 2017, the Indian company went on to acquire Myntra and Jabong, both online apparel sellers. The peak of competition has been measured by far during Deepavali sales. Flipkart and Amazon dominated with 20 million online shoppers in the last two festival seasons, accounting for most of the estimated three-billion-dollar gross merchandise value. Changing lifestyles, increasing convenience   With increasing urbanization and a growing digital population, city lifestyles are becoming less and less conducive to being able to shop physically – for lack of time, energy and convenience. A staggering growth in the country’s digital payments sector acts as a catalyst for carrying out activities online. This in large part includes online shopping, especially in the Indian context with its cultural myriad of festivals and the need for gifting. It comes as no surprise that the Indian startup market, specifically its digital sector, is well funded, giving the economy one unicorn after another.

在2017年，亚马逊印度录得了最高的销售额，达到5.61亿美元，较其电商同行高出甚多。本土品牌Flipkart在同一时期紧随其后，销售额约为5.54亿美元。亚马逊与Flipkart之间的竞争尤为激烈。位于班加罗尔的电商公司Flipkart成立于2007年，最初提供图书销售，随后如同其美国竞争对手一样，扩展至电子产品、消费品和生活方式产品的销售。在2017财年，该公司占据了近40%的电商市场份额，随后收购了在线服装销售商Myntra和Jabong。竞争的高潮在排灯节销售期间达到了顶峰。在过去的两个节日季节，Flipkart和亚马逊吸引了2000万在线购物者，占估计30亿美元总商品价值的绝大部分。

随着生活方式的改变和便利性的增加——随着城市化的不断推进和数字人口的不断增长，城市生活方式越来越不利于实体购物——由于时间、精力和便利性的限制。该国数字支付领域的惊人增长成为推动在线活动的重要催化剂。这在很大程度上包括了在线购物，特别是在印度这样一个拥有众多节日和文化多样性需要送礼的国家。印度初创市场，尤其是其数字部门，得到了充足的资金支持，为经济带来了一个又一个独角兽企业。