Total programmatic ad impressions sold in the Netherlands 2013-2018

This statistic shows the results of an analysis on the total volume of programmatic ad impressions sold in the Netherlands from 2013 to 2017, with a forecast for 2018 (in billions). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, approximately 303 billion programmatic ad impressions were sold in the Netherlands. This is a decrease when compared to the previous year.

本统计数据显示了2013年至2017年荷兰程序化广告展示次数总体销售情况的分析结果，并对2018年的销售量进行了预测（单位：十亿）。程序化广告购买涉及利用软件进行数字广告的购买。这与依赖人工广告购买者和销售人员的方式形成对比，因为程序化广告旨在将人类排除在购买广告空间的流程之外。在2017年，荷兰共销售了约3030亿次的程序化广告展示次数。与上一年相比，这一数据有所下降。