Consumer Survey (November 1966)

Multi-topic survey from the field of market research.

Topics: price development; attitude to price fixing; expected income
development; savings habits; shopping habits; attitude to self-service
stores; price consciousness; paying attention to radio and television
commercials; attitude to use of ready-to-serve meals; knowledge of
brands (detergents); purchase plans; attitude to advertising; source of
information when buying durable goods; interest in product tests;
attitude to seat-belts; vacation destinations and means of transport
used; judgement on safety of various means of transport; personally
maintaining a supply of food; knowledge of food stores of the Senate;
length of time with company; fear of firing; preferred mode for payment
of earnings: cash or funds transfer; attitude to education leave; use
of media; judgement on Berlin´s situation; party preference; club
membership.

Demography: age (classified); sex; marital status; religious
denomination; school education; professional position; employment;
household income; size of household; composition of household; head of
household; number of adults in household; city size.

Interviewer rating: interest of respondent in survey topic; judgement
on economic situation and social class of respondent; weekday of
interview.