Average time spent daily on a smartphone in the United States 2021

According to a survey conducted in February 2021, nearly half of the respondents stated that on average they spent five to six hours on their phone on a daily basis, not including work-related smartphone use. A further 22 percent of respondents said that they spent three to four hours on average on their phone daily. Just five percent of the surveyed users said they spent less than an hour a day on their smartphone. As of the end of 2020, 18 percent of respondents reported not limiting their use of mobile apps or services at all.Mobile social in the United States Between the end of 2020 and the beginning of 2021, users in the United States spent more than 37 minutes daily on social media apps. Traditional social media products as Facebook and Instagram still manage to engage larger online audiences, however mobile-first social video platform TikTok won the favor of the younger segments of the country’s digital population. As video becomes the industry-favorite format for social media, the user base of platforms like Snapchat and TikTok is expected to keep growing, especially among Gen Z users in the country. Ads in apps: U.S. users’ opinion of in-app advertisingDespite the growing popularity of mobile services on subscription, adding ads to the mobile app experience remains the most common monetization method among U.S. publishers. As of September 2021, more than three users in 10 agreed that having mobile apps with ads was preferable to paying for downloads, while only eight percent disagreed. Approximately 32 percent of users were inclined to visit the brand’s website after seeing relevant in-app advertising, and 11 percent reported purchasing the advertised product.

根据2021年2月进行的一项调查，近一半受访者表示，他们平均每天在手机上花费五到六个小时，不包括与工作相关的智能手机使用时间。另有22%的受访者称，他们平均每天在手机上花费三到四个小时。仅有5%的调查用户表示，他们每天在智能手机上花费的时间不到一个小时。截至2020年底，18%的受访者表示，他们完全没有限制对移动应用程序或服务的使用。在美国，移动社交领域：从2020年底到2021年初，美国用户每天在社交媒体应用程序上花费超过37分钟。尽管Facebook和Instagram等传统社交媒体产品仍能吸引更广泛的在线受众，然而，以移动为先的社交视频平台TikTok赢得了该国数字人口年轻群体的青睐。随着视频成为社交媒体行业青睐的格式，Snapchat和TikTok等平台的用户基础预计将继续增长，尤其是在该国的Z世代用户中。应用内广告：美国用户对应用内广告的看法：尽管订阅式移动服务的普及度不断提高，但向移动应用程序体验中添加广告仍然是美国出版商最常用的货币化方式。截至2021年9月，超过十分之三的用户认为，拥有带广告的移动应用程序比付费下载更可取，而只有8%的用户表示反对。大约32%的用户在看到相关的应用内广告后倾向于访问品牌的网站，11%的用户报告称购买了广告中的产品。