PSYTE™ Australia Geodemographic data Sample

**Overview**
PSYTE™ Australia geodemographic data provides users with an easy-to-understand classification of neighbourhoods, based on the socio-economic and population characteristics of their residents.

This sample data set has data in the Melbourne & Sydney metro areas. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of the entire country of Australia. Contact [e-mail] for more information on licensing the product.
**Use cases**

**Market Analysis**
- Drive growth and increase revenue with more accurate decision-making, powered by a deeper level of context about the areas and demographics that are key for your business.

- Save time and money by more efficiently leveraging your resources with deep customer insights that enable you to easily reach the right audiences and enhance engagement.

**360-Degree Customer View**

Deepen existing customer relationships and gain new, ideal customers by providing targeted services and products that are relevant and timely.

**Product details**
- PSYTE™ Australia incorporates a new geodemographic classification system that segments Australia's Statistical Areas Level 1 (SA1s) into one of 10 income-based groups and 40 mutually exclusive neighbourhood types, describing each with a short label. PSYTE™ Australia is built on the Census 2021 SA1 geography base, as defined by the Australian Statistical Geography Standard (ASGS). Demographic and socio-economic features are tabulated down to the SA1 level, utilizing the latest official statistics and additional MBI-derived datasets. Annually this product is updated to include an updated list of PreciselyIDs (PBKEY) showing all addressable locations in Australia allowing demographic data to be joined to each address.
- PSYTE™ Australia's geodemographic segments distinguish neighbourhood types by maximizing both the statistical distance (difference) between clusters and the homogeneity (similarity) of characteristics within clusters.
- The resulting segments deliver a representative depiction of Australian neighbourhoods for use as an effective market analysis tool, to gain market intelligence and insight, and for interpretation of customer behaviour across the diverse Australian marketplace.
- PSYTE™ Australia geodemographic data can drive successful and profitable marketing campaigns, and market potential and selection studies, among other use cases.

**Additional Insights**
https://help.precisely.com/r/n/PSYTE-Australia-Geodemographic-Data/pub/Latest/en-US/PSYTETM-Australia-Geodemographic-Data-Product-Guide/Getting-started

https://www.precisely.com/data-guide/products/psyte-geodemographic-data-products