INTERNAL FACTORS OF ATTRACTION TO THE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?

ABSTRACT The successful web site attracts the consumer, makes him remain for a longer time and come back repeatedly. The internal attraction factors can help the organizations to create a successful web site. The main goal of this research is to identify the importance attributed by a group of business administration students to the internal attraction factors to the web sites identified in the literature review. The adopted research method was an exploratory survey. As the main result, we identify the internal attraction factors considered important by the respondents. These were language, reading easiness, download speed, up-to-date, researches, permanent access, security, and catalog of products.