eCommerce Benchmark KPIs: Household Care in Nigeria

In 2023, next to an add-to-cart rate of 13.7%, a cart abandonment rate of 91.5%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Household Care in Nigeria also consist of an AOV of US$28.2, a discount rate of 12.3%, and a return rate of 2.5%.

截至2023年，在13.7%的加入购物车比率、91.5%的购物车放弃率以及1.2%的转化率之余，尼日利亚家居护理类电子商务基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为28.2美元、折扣率为12.3%，以及退货率为2.5%。