媒体传播力指数监测媒体影响力数据

考虑到单纯从发稿量来统计媒体传播情况难免有些片面，为了将媒体影响力数据指标量化呈现，本系统通过统一的指标对媒体发布稿件的效果具象化，分析整个媒体的传播影响力。得到具体数值后，为媒体报告统计分析、绩效考核、排行比对等工作提供数据支撑。媒体传播力取值综合考量媒体原创文章数量，媒体被转载数量，媒体最高被转载次数，转载媒体自身的权重四个维度，并对四个维度设置了对应的权重值，得出媒体影响力。
具体公式如下：
媒体传播力=0.25*(0.4*Math.Log(转载文章次数+1,Math.E) +0.45*Math.Log(原创文章数+1,Math.E) + 0.15*Math.Log(单篇文章最高次数+1,Math.E) ) +0.25*( 0.7*Math.Log(转载文章篇数+1,Math.E) + 0.3*Math.Log(单篇文章最高篇+1,Math.E) )+0.4* Math.Log(媒体权重（自己这个媒体）+1,Math.E) * (原创文章数>0 取1否则取0)0.1 *Math.Log(发稿量+1,Math.E)
媒体传播力数值>0，媒体传播力数值越低，说明该媒体在选定时间范围内，传播力越差；反之，数值越高，说明该媒体在选定时间范围，传播力越强。

Considering that merely evaluating media communication performance based solely on the volume of published articles is inevitably one-sided, this system quantifies and presents media influence indicators by concretizing the effect of articles published by media outlets using unified metrics, and analyzes the overall communication influence of the media. After obtaining specific numerical values, it provides data support for tasks including statistical analysis of media reports, performance appraisal, and ranking comparison.

The calculation of media communication power comprehensively considers four dimensions: the number of original articles of the media outlet, the total number of times its articles are reposted, the maximum number of reposts for a single article, and the weight of the media outlet itself. Corresponding weight values are assigned to these four dimensions to derive the final media communication power score.

The specific formula is as follows:
Media Communication Power = 0.25*(0.4*Math.Log(Total Repost Count + 1, Math.E) + 0.45*Math.Log(Original Article Count + 1, Math.E) + 0.15*Math.Log(Max Single-Article Reposts + 1, Math.E)) + 0.25*(0.7*Math.Log(Total Repost Count + 1, Math.E) + 0.3*Math.Log(Max Single-Article Reposts + 1, Math.E)) + 0.4 * Math.Log(Media Outlet Weight + 1, Math.E) * (1 if Original Article Count > 0 else 0) * 0.1 * Math.Log(Published Article Volume + 1, Math.E)

When the media communication power value is greater than 0, the lower the value, the weaker the communication power of the target media outlet within the selected time range; conversely, the higher the value, the stronger the communication power of the media outlet within the selected time range.

搜集汇总

数据集介绍

特点

该数据集为媒体传播力指数监测媒体影响力数据，包含6001条记录，实时更新，通过原创文章数量、被转载数量等维度计算媒体传播力，用于媒体影响力分析和绩效考核。