Online booking and payment tools on small-business websites, by industry, November 2026

At least 2.25% of 3,922,425 independent US business websites (88,072) show a known online booking tool in their page code, and at least 3.86% (151,428) show a known payment or online-store tool. Adoption varies sharply by industry: booking reaches 15.5% of fitness studio sites and 10.9% of personal and beauty service sites, while payment tools reach 23.9% of fashion and apparel store sites and 12.7% of restaurant sites. Every figure is a lower bound. They come from static HTML of the homepage and one or two contact or about pages; no JavaScript was run. Tools loaded by a tag manager, booking or checkout pages we did not fetch, and tools outside the list are all missed. WooCommerce is reported separately (4.36%) because its marker appears when the plugin is installed, whether or not the site sells anything. The unit is the domain. The population is Overture Maps places with a website that returned a page, from 374 of 400 crawl shards. Independent means a domain on 3 or fewer places. Industry is the Overture category, shown where at least 200 domains were fetched (242 categories); states are 50 plus DC. Every row carries its count and denominator. LIMITS.md states the method and caveats in full. No business names are included.