License Transactional Data or Audience Taxonomy for Cloud Environment

**Description**
A data feed can be licensed including synthetic / matched HH ID (e.g., RampID), date stamp, UPC (or parent company, brand, category purchased), $ sales, and units purchased. Up to 3 years of historical sales can be licensed with ongoing sales feed updated as frequently as daily (for prior day sales). This data is sourced from grocery, drug, and convenience store retailers. The license can be for Catalina only retailers or Catalina retailers + Ibotta receipts.

Alternatively, purchase-based syndicated audiences can be licensed. Catalina has data on virtually all U.S. households and has pre-built audiences for licensing. Options include: Product Categories (e.g., chocolate candy buyers, domestic beer buyers, dry dog food buyers), Brands (e.g., Hershey, Budweiser, Purina), Micro Departments (e.g., candy, beer, pet), and Product Attributes (e.g., Nut Avoiders, Keto Dieters, Protein Seekers).

***Syndicated Audiences***
Product Categories -624
Brands > 5M HH Reach - 383
Micro Departments - 89
Product Attributes - 72
Included All - 1168

**Packages (up to) # segments**
1) Product Categories, Micro Dept. & Attributes (Digital OR TV) – excl. Brands 785
2) All Syndicated (Digital OR TV) – including Brands 1168
3) Build Your Own (Syndicated + up to 200 Custom Audiences) 1200
4) Custom Data Licensing Agreement

**Executional Details**
Data Feed and Audiences will be delivered to LiveRamp for delivery to cloud environments.

Security & Privacy Assessment will be required for each agreement. Clients must agree to Catalina privacy and reidentification obligations.

**Supported Use Cases**
Data or Audiences can be licensed for: 1) insights/planning, 2) audience creation/activation, and 3) advanced analytics/measurement use cases.

Fixed fee pricing for Insights/Planning and Advanced Analytics/Measurement Only Use Cases.

Activation can be added on a fixed fee or CPM pricing model. Monthly usage reporting required.

**Sample Data Elements**

*Data Feed:* Catalina has two data feed schemas available for licensing. An example of a masked household identifier would be the RampID:
1) Date, Household ID, UPC, Quanitty, Amount
2) Date, Household ID, Parent, Category, Brand, Quantity, Amount

**Syndicated Audiences:** Each audience will include a RampID and follow LiveRamp audience taxonomy.

**Audience Taxonomy:** https://www.catalina.com/audience-catalog

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.