U.S. market share of leading social media websites 2024

In March 2023, Facebook accounted for 45 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. Pinterest ranked second with 21 percent of all U.S. social media site visits, while Instagram accounted for 14 percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide.Facebook: mobile vs desktop usageAt the beginning of 2022, around 81 percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only 1.5 percent reported using their desktop or laptop devices. In October 2021, three Facebook Inc. products occupied the leading positions as most downloaded social networking apps on the Apple App Store in the United States. Facebook’s social media platform ranked first with nearly 2.5 million downloads, while Facebook-owned instant-messaging services Messenger and WhatsApp followed with 2.1 million and 1.4 million downloads respectively. Social media evolutionBetween 2012 and 2020, the daily time spent on social networks worldwide experienced a constant increase, with users reaching an average of 145 minutes per day in 2019 and maintaining the same engagement levels throughout 2020. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

至2023年3月，Facebook占据美国所有社交媒体网站访问量的45%，进一步巩固了其作为当之无愧的领先社交媒体网站的定位。尽管其他社交媒体平台广受欢迎，但在桌面、移动和平板设备上的访问份额均有所不及。Pinterest以21%的份额位居第二，而Instagram则占据了该国总访问量的14%。此外，美国是全球第三大社交媒体受众市场。在Facebook：移动端与桌面端使用情况方面，截至2022年初，全球约81%的Facebook用户仅通过手机使用该平台的社会网络服务，而仅有1.5%的用户报告使用他们的桌面或笔记本电脑。2021年10月，Facebook公司旗下的三款产品在美国苹果应用商店中占据了下载量最高的社交应用的前三名。Facebook的社交媒体平台以近250万次的下载量位居第一，而Facebook旗下的即时通讯服务Messenger和WhatsApp分别以210万和140万次的下载量紧随其后。在社会媒体的发展历程中，2012年至2020年间，全球用户在社交网络上的每日使用时间持续增长，2019年用户平均每日使用时间达到145分钟，并在2020年维持了相同的参与度。然而，自2019年以来，用户偏好的平台已发生变化，权力平衡似乎正进一步从Facebook的市场主导地位中转移。不仅Facebook的用户增长率预计在未来几年将放缓，而且属于Z世代的用户似乎更倾向于视频为主的社交媒体平台，如Snapchat、TikTok和YouTube。