Consumer Credit & Debit Card Transaction Data | Competitive Analysis

# Competitive Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE data is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

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Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as:

- Apparel, Accessories, & Footwear
- Automotive
- Beauty
- Commercial – Hardlines
- Convenience / Drug / Diet
- Department Stores
- Discount / Club
- Education
- Electronics / Software
- Financial Services
- Full-Service Restaurants
- Grocery
- Ground Transportation
- Health Products & Services
- Home & Garden
- Insurance
- Leisure & Recreation
- Limited-Service Restaurants
- Luxury
- Miscellaneous Services
- Online Retail – Broadlines
- Other Specialty Retail
- Pet Products & Services
- Sporting Goods, Hobby, Toy & Game
- Telecom & Media
- Travel

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**This data sample illustrates how Consumer Edge data can be used for competitive assessment purposes, such as performing a cross-shop analysis of a brand’s transactions compared to all brands in an industry.**

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Inquire about a CE subscription to perform more complex, near real-time competitive analysis functions on public tickers and private brands like:

- Choose a pair of merchants to determine spend overlap % between them by period (yearly, quarterly, monthly)
- Explore cross-shop history within subindustry and market share (updated weekly)

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Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

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## Use Case: Competitive Analysis

*Problem*

A global apparel retailer was looking for a comprehensive  enterprise-wide consumer data platform to manage and track consumer behavior across a variety of KPI's for use in weekly and monthly management reporting.

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*Solution*

The retailer leveraged Consumer Edge transaction data to monitor and report weekly on:

- Market share, competitive analysis and new entrants
- Trends by geography and demographics
- Online and offline spending
- Cross-shopping trends

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*Impact*

Marketing and Consumer Insights were able to:

- Develop weekly reporting KPI's on market share for company-wide reporting
- Establish new partnerships based on cross shopping trends online and offline
- Reduce investment in slow channels in both online and offline channels
- Determine demo and geo drivers of growth for refined targeting
- Analyze customer retention and plan campaigns accordingly

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## Corporate researchers and consumer insights teams use CE data for:

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*Corporate Strategy*

- Ecommerce vs. brick & mortar trends
- Real estate opportunities
- Economic spending shifts

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*Marketing & Consumer Insights*

- Total addressable market view
- Competitive threats & opportunities
- Cross-shopping trends for new partnerships
- Demo and geo growth drivers
- Customer loyalty & retention

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*Investor Relations*

- Shareholder perspective on brand vs. competition
- Real-time market intelligence
- M&A opportunities

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## Most popular use cases for private equity and venture capital firms include:

·         Deal Sourcing

·         Live Diligences

·         Portfolio Monitoring

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Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

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## Most popular use cases among public and private investors include:

- Track Key KPIs to Company-Reported Figures
- Understanding TAM for Focus Industries
- Competitive Analysis
- Evaluating Public, Private, and Soon-to-be-Public Companies
- Ability to Explore Geographic & Regional Differences
- Cross-Shop & Loyalty
- Drill Down to SKU Level & Full Purchase Details
- Customer lifetime value
- Earnings predictions
- Uncovering macroeconomic trends
- Analyzing market share
- Performance benchmarking
- Understanding share of wallet
- Seeing subscription trends

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Fields Include:

- Day
- Merchant
- Subindustry
- Industry
- Spend
- Transactions
- Spend per Transaction (derivable)
- Cardholder State
- Cardholder CBSA
- Cardholder CSA
- Age
- Income
- Wealth
- Ethnicity
- Political Affiliation
- Children in Household
- Adults in Household
- Homeowner vs. Renter
- Business Owner
- Retention by First-Shopped Period
- Churn
- Cross-Shop
- Average Ticket Buckets

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**Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer**

搜集汇总

背景与挑战

背景概述

该数据集包含来自Consumer Edge的1亿多张信用卡/借记卡的聚合交易数据，覆盖12,000余家商户，提供消费行为模式、人口统计和地理细分信息。主要应用于竞争分析、市场份额追踪及消费者行为研究，支持跨行业消费趋势分析。