eCommerce Benchmark KPIs: Fashion in Nigeria

In 2023, next to an add-to-cart rate of 10.7%, a cart abandonment rate of 92.8%, and a conversion rate of 0.8%, the eCommerce Benchmark KPIs for Fashion in Nigeria also consist of an AOV of US$84.3, a discount rate of 16.2%, and a return rate of 12.5%.

在2023年，尼日利亚时尚电商的关键绩效指标（KPIs）亦然显著，其包含10.7%的加入购物车比率、92.8%的购物车放弃率、0.8%的转化率，同时平均订单价值（AOV）为84.3美元，折扣率为16.2%，退货率为12.5%。