Reading consumption distribution in France 2023

Reading books is far from being a dying trend in France, where nearly a quarter of readers consider themselves to be avid readers. A result that is not really surprising when more than 20 percent of the French people read 20 or more books per year, on print format.Print vs digital formatWhile reading paper books remains the norm among French readers, digital reading is gradually gaining ground among readers. This new type of reading, whether on an electronic reader or on a smartphone via dedicated applications, saves space and offers greater adaptability, even useful tools such as integrated dictionaries. Although popular, e-books are struggling to dethrone the paper format, which remains the preferred format for many consumers.Points of purchaseThis uncertain increase can be explained by the fact that many French people prefer to buy books in stores. Supermarkets specializing in cultural items as well as bookstores are the preferred points of purchase for consumers. However, many readers complain about the lack of a point of purchase near their homes or the lack of choice on the spot and turn to online alternatives such as Amazon, which allows for extremely fast delivery to the households.

阅读书籍在法国远非一种渐趋式微的趋势，几乎四分之一的读者自诩为狂热读者。这一结果并不令人意外，因为超过20%的法国人每年阅读20本或更多的书籍，且以印刷版为主。在阅读纸质书籍依然是法国读者的常态的同时，数字阅读正逐渐在读者中占据一席之地。这种新型的阅读方式，无论是通过电子阅读器还是通过智能手机上的专用应用程序，均能节省空间并提供更高的适应性，甚至包括如集成词典等实用工具。尽管电子书颇受欢迎，但它们正努力撼动印刷格式的主导地位，后者仍然是许多消费者偏好的阅读格式。购买点分析这种不确定的增长可以解释为，许多法国人更喜欢在书店购买书籍。专注于文化产品的超市以及书店是消费者偏好的购买点。然而，许多读者抱怨在家附近缺乏购买点或现场选择有限，转而求助于亚马逊等在线替代方案，该平台能够提供极为快速的送货服务至家庭。