Search Behavior can Affect Financial Decision Results: A Behavior Study of Google Trends Data and Linguistic Scale

As search engines have become the main information resources of our daily life, studies about search behavior on the internet have gained great popularity with the growing knowledge of how the search behavior itself can affect our daily decisions, e.g. what to purchase, where to travel and even how to define beauty. However, there is no consensus conclusion whether the search behavior itself or the linguistic meaning behind it that can affect their decision. After analyzing the linguistic meanings of 13,915 English words obtained from Google Trends and its profit gained from the US house market by automatic transactions. It is found that linguistic meanings can affect financial decision results as word clusters with supervised machine learning methods.