Motivations to buy wearable technology products among females Philippines 2022

According to a recent survey conducted by Rakuten Insight, about 55 percent of female respondents in the Philippines who owned a smartwatch and/or fitness/activity tracker said they purchased one due to health reasons and with the intention and improving their health. In comparison, 15 percent of respondents stated that they purchased own to keep up with the latest tech trends and products.

根据Rakuten Insight近期进行的调查，菲律宾约55%的拥有智能手表或健身/活动追踪器的女性受访者表示，她们购买这些设备是出于健康原因，并旨在改善自身的健康状况。相比之下，有15%的受访者表示，他们购买这些设备是为了跟上最新的科技趋势和产品。