eCommerce Benchmark KPIs: Media in Portugal

In 2023, next to an add-to-cart rate of 12.6%, a cart abandonment rate of 74.6%, and a conversion rate of 3.2%, the eCommerce Benchmark KPIs for Media in Portugal also consist of an AOV of US$23.9, a discount rate of 7.6%, and a return rate of 4.4%.

于2023年，葡萄牙媒体电商领域的关键绩效指标（KPIs）除12.6%的加入购物车率、74.6%的购物车放弃率和3.2%的转化率之外，还包括平均订单价值（AOV）为23.9美元、折扣率为7.6%，以及退货率为4.4%。