Consumers following luxury brands on social media worldwide 2021, by generation

Nearly eight out of 10 Gen Z consumers followed luxury brands on social media, according to the survey conducted in October 2021 across five countries, including the United States. Among Millennials, 70 percent of the respondents followed high-end brands on social media platforms. A little over 50 percent of Gen X consumers followed luxury labels on social channels, while the share among Baby Boomers amounted to 41 percent.

根据2021年10月对包括美国在内的五个国家进行的调查，近八成Z世代消费者在社交媒体上关注了奢侈品牌。在千禧一代中，70%的受访者追随高端品牌于社交媒体平台。略超过50%的X世代消费者在社交渠道上关注奢侈品牌，而婴儿潮一代的关注份额则为41%。