Advertising spending in the U.S. 2020-2024

According to market estimates, total media advertising spending the United States in 2020 would amount to 225.8 billion U.S. dollars. By 2024, the figure is expected to grow to 322 billion dollars..Advertising spending in the U.S. – additional informationAdvertising can utilize almost any form of media to meet its needs, including print, television, radio, cinema, outdoor, mobile and online. If there is a space where consumers are going to look at, advertisers will buy it up. The United States, in particular, is the largest advertising market in the world. China is to be the second leading market according to the ranking, yet its ad expenditures are estimated to represent less than half of the amount calculated for the U.S. Television is the main medium for advertisers in the U.S., as it has accounted for about 40 percent of all advertising spending in the country since 2010. However, with the rise of digital platforms, not all mediums are as heavily invested in as others. Particularly traditional mediums such as radio, magazines and newspapers all suffered a decrease in ad spending, with newspapers suffering the most. Newspaper ad spent is forecast to decline from nearly 15 percent in 2010 to about 5.5 percent in 2020. Despite being a leader in the advertising industry as of 2015, television’s share of advertising spending is also projected to decrease in the coming years. Digital is forecast to become the main media for advertisers in the U.S., accounting for 37 percent of all advertising spending in the country in 2017. In terms of revenue, digital advertising in the U.S. is forecast to generate more than 210 billion U.S. dollars by 2022, with search advertising accounting for the largest portion of this amount. Banner ads and social media advertising also belong to digital formats important for advertisers in the U.S. Within the digital market, mobile advertising is also a heavily invested in sub-sector of the advertising industry. In 2020, this spending on mobile ads in the country reached 98.3 billion U.S. dollars. Search advertising and display advertising account for the majority of mobile advertising spending.

根据市场预估，2020年美国媒体广告总支出预计将达到2258亿美元。至2024年，该数额预计将增长至3220亿美元。美国广告支出——附加信息广告可利用几乎任何形式的媒体以满足其需求，包括印刷、电视、广播、电影、户外、移动和在线。只要有消费者关注的领域，广告商便会将其购入。尤其是美国，已成为全球最大的广告市场。根据排名，中国将位居第二，但其广告支出估计仅占美国计算金额的一半以下。电视是美国广告商的主要媒介，自2010年以来，电视广告支出已占该国所有广告支出的约40%。然而，随着数字平台的兴起，并非所有媒介都受到同等程度的投资。特别是传统媒介，如广播、杂志和报纸，广告支出均有所下降，其中报纸的降幅最大。预计报纸广告支出将从2010年的近15%下降至2020年的约5.5%。尽管截至2015年，美国在广告行业中处于领先地位，但电视在广告支出中的份额预计在未来几年也将有所下降。数字媒体预计将成为美国广告商的主要媒介，到2017年，数字广告将占该国所有广告支出的37%。从收入角度来看，预计到2022年，美国数字广告收入将超过2100亿美元，其中搜索广告占最大比例。横幅广告和社交媒体广告也属于美国广告商重要的数字格式。在数字市场内，移动广告也是广告行业中一个受到高度重视的子领域。到2020年，该国在移动广告上的支出达到了983亿美元。搜索广告和展示广告占据了移动广告支出的大部分。