Favorite in-app ad personalization types in the U.S. 2022

During a survey carried out among smartphone users conducted in December 2022 in the United States, one in three respondents said they would like the ads in mobile apps to be personalized to their interests. In comparison, 16 percent said they should be adjusted to what they were currently shopping for.

在2022年12月于美国进行的一项针对智能手机用户的调查中，三分之一的受访者表示，他们希望移动应用中的广告能够根据他们的兴趣进行个性化定制。相比之下，有16%的人认为广告应调整以匹配他们当前的购物需求。