Somaliland (2013): Media consumption and reach and recall of PSI's messages

Since the launch of the programs, PSI/Somaliland has been promoting Water Treatment (BiyoSifeeye), Birth spacing (Nasiye products) and Diarrheal Treatment (Shuban-Daweeye) products and life saving behaviours (i.e. health facility delivery, Antenatal care, Infant and Young child feeding practices) through a variety of channels, such as mass media (national TV and radio channels), peer education, community-theatre, interpersonal communication, information, education and communication (IEC) materials, including outdoor advertising and special events. This study measured media consumption habits of Somali women as well as their recall of PSI messaging.