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央视频榜单数据

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浙江省数据知识产权登记平台2024-05-14 更新2024-05-18 收录
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资源简介:
央视频榜单数据,通过监测央视频自有媒体账号、竞品账号、投放媒体账号,实时获取账号多维数据进行分析,根据不同场景的需要,自动生成传播分析报告。 为企业融媒体变现提供专有渠道;为品牌主提供产品销售渠道;为媒体主提供选品渠道;为品牌主选KOL提供数据支撑;为广电机构提供收视/收听数据。基于中科网联自研的融媒体大数据评价体系,对央视频的媒体账号进行传播力监测,对单篇文章的传播情况进行全程监控,详细列举作品在央视频的传播情况,实时查看互动数与传播的差距,综合测量账号运营权重,提供不同类型的数据指标对比,帮助内容发布者直观感知不足,优化内容,提升传播影响力。 央视频指数计算规则: 1、N1=Ln(原始数据+1),Nx=Ln(原始数据+1),x=N1*权重+…Nx*权重 2、央视频权重计算: X=Ln(发文数+1)*0.4+Ln(粉丝数+1)*0.1+Ln(点赞数+1)*0.3+Ln(转发数+1)*0.1+Ln(评论数+1)*0.1 3、新媒体指数=X*X*10 取整 备注:将各指标项原始数据的值加1之后,求取以e为底的对数,再将得到的对数乘以相应的权重,各个对数乘以权重之后再加和得到X, X*X*10后取整,即为最终指数。

CMG Video Rankings Dataset: This dataset monitors CMG Video’s in-house media accounts, competing accounts, and partnered media accounts, collects multi-dimensional account data in real time for analysis, and automatically generates communication analysis reports tailored to diverse scenario requirements. It provides exclusive channels for enterprises to monetize their integrated media operations; offers product sales channels for brand owners; provides product selection channels for media operators; offers data support for brand owners when selecting KOLs; and supplies viewing and listenership data for radio and television institutions. Built on the self-developed integrated media big data evaluation system of Zhongke Wanglian, this dataset monitors the communication influence of CMG Video’s media accounts, tracks the full propagation lifecycle of individual articles, details the dissemination performance of works on CMG Video, provides real-time checks on the gap between interaction volume and propagation reach, comprehensively measures the operational weight of accounts, offers comparisons across different types of data indicators, and enables content publishers to intuitively identify shortcomings, optimize their content, and boost communication influence. CMG Video Index Calculation Rules: 1. $N_1 = ln( ext{raw data} + 1)$, $N_x = ln( ext{raw data} + 1)$, $X = N_1 imes ext{weight} + dots + N_x imes ext{weight}$ 2. CMG Video Weight Calculation: $X = ln( ext{post count} + 1) imes 0.4 + ln( ext{follower count} + 1) imes 0.1 + ln( ext{like count} + 1) imes 0.3 + ln( ext{repost count} + 1) imes 0.1 + ln( ext{comment count} + 1) imes 0.1$ 3. New Media Index = $ ext{round}(X^2 imes 10)$ Note: After adding 1 to the raw value of each indicator, calculate the natural logarithm, multiply the obtained logarithm by the corresponding weight, sum the products of the logarithms and their respective weights to derive X. The final index is obtained by multiplying X by X and then by 10, then rounding the result to an integer.
提供机构:
中科网联数据科技有限公司
创建时间:
2024-04-02
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