Hybrid Route-to-Market Algorithms for Direct Selling.pdf

This paper introduces the Hybrid FMCG–MLM Methodology, an innovative framework that integrates fast-moving consumer goods (FMCG) logistics algorithms with network marketing dynamics. By adapting tools such as Economic Order Quantity (EOQ), service-level thresholds, predictive replenishment, and territory optimization, the methodology enables direct selling networks to achieve measurable operational improvements. <br>Applications across industries including media, healthcare, security, beverages, and consulting demonstrate consistent results: a 35% reduction in stock-outs, a 17 percentage point improvement in on-time deliveries, and a 12% increase in distributor retention. These outcomes highlight the relevance of the methodology as a scalable and impactful contribution to global business practices.<br>This research contributes to ongoing discussions on hybrid distribution systems, supply chain innovation, and organizational scaling, providing a replicable model for companies seeking efficiency and sustainable growth.<br>