Growth of social media ad revenue worldwide 2023, by platform

Advertising revenue generated by TikTok was expected to increase by 55 percent in 2023. That would make it the fastest-growing social media platform among the seven market leaders presented in the data set. As of August 2023, X's (Twitter's) ad revenue was expected to shrink by 30 percent in that calendar year.

2023年，TikTok的广告收入预计将增长55%，这将使其成为数据集中展示的七家市场领导者中增长最快的社交媒体平台。截至2023年8月，X（即Twitter）的广告收入预计将在该日历年内缩减30%。