Main online retailers in Brazil 2024, by number of monthly visits

In October 2024, Mercado Livre's website (known in the rest of Latin America as Mercado Libre) received around 240 million visits in Brazil, making it the most visited e-commerce portal in the country. Amazon's Brazilian site (amazon.com.br) came in second with about 205 million visits. The clash of the South American titansAlthough B2W and Mercado Libre compete for the preference of the Brazilian digital consumer, it could be said that their respective brands complemented each other. Buenos Aires-based Mercado Libre, which generates more than half of its revenue in Brazil, is widely known as an online marketplace. Meanwhile, Rio de Janeiro-based B2W evokes the reputation of traditional retailers like Lojas Americanas, founded in 1929. Yet B2W’s number of third-party sellers increased by over 85 percent between 2019 and 2020, indicating that Mercado Libre’s business model continues to trend up. Magalu’s leap of faithMagazine Luiza –often referred to as Magalu– has also been trying to expand its e-commerce operation by boosting third-party sales. In 2020, third-party sales accounted for more than one-fourth of MagaLu’s online sales revenue, up from just 0.16 percent four years before. Founded in 1957, this retailer is quickly turning into an e-tailer. Throughout 2020 –a period marked by the COVID-19 outbreak– nearly two-thirds of the company’s sales revenue came from digital sales, up from less than 25 percent in 2016.

于2024年10月，Mercado Livre（在拉丁美洲其他地区被称为Mercado Libre）的网站在巴西迎来了约2.4亿次访问量，使其成为该国最受欢迎的电子商务门户网站。亚马逊的巴西网站（amazon.com.br）以约2.05亿次访问量位列第二。尽管B2W与Mercado Libre在争夺巴西数字消费者的青睐，但可以说，它们各自的品牌相互补充。总部位于布宜诺斯艾利斯的Mercado Libre，其超过一半的收入来自巴西，广为人知的在线市场。与此同时，位于里约热内卢的B2W则唤起了像1929年成立的Lojas Americanas这样的传统零售商的声誉。然而，B2W的第三方卖家数量在2019年至2020年间增长了超过85%，这表明Mercado Libre的商业模式持续呈上升趋势。Magalu的信仰飞跃杂志Luiza，常简称为Magalu，也一直在通过增加第三方销售来尝试扩大其电子商务业务。2020年，第三方销售占MagaLu在线销售收入的比例超过四分之一，而四年前这一比例仅为0.16%。成立于1957年的这家零售商正迅速转型为电子商务企业。在整个2020年——这是一个被COVID-19疫情所标记的时期——公司近三分之二的销售收入来自数字销售，而这一比例在2016年还不到25%。