eCommerce Benchmark KPIs: Footwear in Singapore

In 2023, next to an add-to-cart rate of 12.8%, a cart abandonment rate of 78.5%, and a conversion rate of 2.8%, the eCommerce Benchmark KPIs for Footwear in Singapore also consist of an AOV of US$155.4, a discount rate of 7.6%, and a return rate of 11.3%.

于2023年，新加坡鞋类电子商务基准关键绩效指标（KPIs）除了12.8%的加入购物车率、78.5%的购物车放弃率以及2.8%的转化率之外，还包括平均订单价值（AOV）为155.4美元、折扣率为7.6%以及退货率为11.3%。