DEVELOPMENT OF A MULTI-USER PLATFORM FOR E-COMMERCE AND ITS IMPLEMENTATION BASED ON DIGITAL INFRASTRUCTURE

This article examines the development of a multi-user platform for e-commerce and its implementation based on modern digital infrastructure. The main objective of the study is to analyze the theoretical and practical aspects of creating an efficient, scalable, and secure e-commerce system. Analytical, comparative, and design methods were used in the research, and the functional capabilities of existing e-commerce platforms were studied. As a result, a multi-user system architecture was developed, a platform model based on a modular structure was proposed, and methods for integrating payment systems and security mechanisms were identified. The findings demonstrate that such systems play an important role in improving the efficiency of e-commerce, enhancing user convenience, and optimizing business processes.